What you will learn
- Turn your direction into a small product
Watch the class
Video links coming soon
Submit your homework
Submit: 你的一页纸小生意计划全文；你核对过的 2 个可比价格和来源链接；你问的那个人是谁（写关系就行）和他的原话；你根据他的话改了什么。
→ Submit homework
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▶ AI Grading Rubric
| Dimension | Weight | Description |
|---|---|---|
| Small, concrete product | 25% | Names buyer, the small change, what is delivered and when; buildable by one person within a week. |
| Price anchored to buyer | 25% | Test price anchored to 2+ comparable offers with checked sources, not hours of work. |
| Honest, no promises | 20% | No invented facts, credentials or guaranteed outcomes. |
| Asked a real person | 15% | Asked at least one real person about buying at the price, recorded their words and the change made. |
| Authenticity | 15% | The student's own work in their own words, with personal context, not AI boilerplate or a copied example. |
90-100 Excellent: every part done, clearly their own · 70-89 Solid, one or two things to improve · 50-69 Done but missing parts or thin · 30-49 Mostly not done · 1-29 Nearly empty
Further notes
Expand full notes
<!-- page: Pick the small change people will pay for -->
**Get ready:** On your computer, open claude.ai, click the "My Website" project in the left sidebar, and start a new chat in the box at the top of the project page. Your direction map and "About Me" are already in the project. Also find the exact words your first tester said in Quick Start Lesson 10. You will need them in this lesson.
In this lesson you don't take money and you don't build a web page. You only get clear on three things: **who you sell to, what you sell, and how much it costs**. Taking payments comes in Lesson 6.
```
Please look at "My Direction Map" in this project. The first person who tried my work said, in their own words:
What was useful: [their words]
What was unclear: [their words]
What other help they wish they had: [their words]
Please list 3 ideas I could turn into a small product. For each one, be clear about:
1. Who I sell it to (the kind of people on my map I want to help);
2. Which one small change it helps them make;
3. What they actually get (a guide, a short class, a Q&A session...), and how soon they can use it;
4. Whether I, working alone, can make it within the next month.
The product must be small: one person can make the first version in a week, and a buyer can start using it in one evening.
Last, tell me which one you think is most worth trying first, and why. Use only the facts I gave you. Do not make anything up. Do not promise results.
```
**You choose, not the AI.** Ask yourself: "If I were them, would I pay for this?" What your first tester said under "other help they wish they had" is often the best answer. Pick one and reply in the chat: "I choose number [which one]."
<!-- page: Price by the buyer, not by your hours -->
**A price is not your hours added up. It is the scale in the buyer's head.** The buyer doesn't know how many hours you spent. They only compare your thing with things they have already seen: books in a bookstore, online classes, what it costs to hire someone to help. So first find out what they will compare you with.
```
The small product I chose is [the one you chose], for [who].
1. When these people have this problem, what do they usually pay for today to solve it? Please search the web for 3 to 5 things to compare (books, online classes, resource packs, groups, one-on-one services all count). For each one, give: the name, who it is for, the price, and the source link.
2. Only list prices you actually found on a web page. If you can't find one, write "not found". Do not guess.
3. Then tell me: what does my small product give that they don't, and what does it give less of?
```
**Click the links and check the prices.** Use trick A from Quick Start Lesson 5 (check the source): open at least two of the sources, find that price on the page, and see if the thing is still for sale and if that is the price where you live. If it doesn't match, ask Claude to search again.
Then set a **test price** yourself:
- Where you give **less** than the things you compared, price a bit lower. Where you give **more** (for example, you answer questions one-on-one), you don't have to price lower.
- Your first price is a test, not a life sentence. Sell to 5 people first, listen to what they say, then adjust.
- Don't prop up the price with "guaranteed," "you'll surely learn it," or "it always works." Your price stands on what you give, not on promises.
<!-- page: A one-page small business plan -->
**Write what you decided on one page.** Still in the same chat, say:
```
Please turn what we just decided into a "one-page small business plan." No more than one page, in plain words:
1. Who I sell to: [one sentence]
2. Their problem: [one sentence]
3. My small product: its name, what is in it, how I deliver it, and how soon they can use it;
4. Test price: how much, and why (name the things a buyer will compare it with, with the source links I checked);
5. Where my first 5 buyers come from: start with the first person who tried my work, and the people they know;
6. The three things I will do this month, one sentence each.
Use only the facts I gave you. Do not make anything up. Do not promise results. When you finish, check every sentence, and list anything I did not say and any promised results, then delete them.
```
Check once more with trick C from Quick Start Lesson 5 (check whether AI made things up): are there any numbers, titles, or "guarantees" it invented for you?
**Save it in the project.** Go back to the "My Website" project page. Next to **Context**, click **+** and choose **Add text content**. For Title, write "My Small Business Plan." Paste your one page into Content, and click **Add Content**. Later lessons use it for your video script and your payment button.
<!-- page: Ask one real person -->
**Take your one page and ask one real person.** Best is someone from the group you want to help. The person who tried your work in Quick Start Lesson 10 is a great choice. Don't ask "Do you think it's good?" Everyone will politely say yes. Ask this:
> "If you could buy it right now, would you pay [price] for [small product]? If not, what's missing?"
Write down their exact words. If they say "yes," write down their name, and tell them first when you start taking payments in Lesson 6. If they say "no," the reason they give is what you need to change. Update your one page once, and save it in the project again (click this item in Context and replace it with the new text) [to verify: the name of the button for editing an existing item in a project].
**Get ready:** On your computer, open claude.ai, click the "My Website" project in the left sidebar, and start a new chat in the box at the top of the project page. Your direction map and "About Me" are already in the project. Also find the exact words your first tester said in Quick Start Lesson 10. You will need them in this lesson.
In this lesson you don't take money and you don't build a web page. You only get clear on three things: **who you sell to, what you sell, and how much it costs**. Taking payments comes in Lesson 6.
```
Please look at "My Direction Map" in this project. The first person who tried my work said, in their own words:
What was useful: [their words]
What was unclear: [their words]
What other help they wish they had: [their words]
Please list 3 ideas I could turn into a small product. For each one, be clear about:
1. Who I sell it to (the kind of people on my map I want to help);
2. Which one small change it helps them make;
3. What they actually get (a guide, a short class, a Q&A session...), and how soon they can use it;
4. Whether I, working alone, can make it within the next month.
The product must be small: one person can make the first version in a week, and a buyer can start using it in one evening.
Last, tell me which one you think is most worth trying first, and why. Use only the facts I gave you. Do not make anything up. Do not promise results.
```
**You choose, not the AI.** Ask yourself: "If I were them, would I pay for this?" What your first tester said under "other help they wish they had" is often the best answer. Pick one and reply in the chat: "I choose number [which one]."
<!-- page: Price by the buyer, not by your hours -->
**A price is not your hours added up. It is the scale in the buyer's head.** The buyer doesn't know how many hours you spent. They only compare your thing with things they have already seen: books in a bookstore, online classes, what it costs to hire someone to help. So first find out what they will compare you with.
```
The small product I chose is [the one you chose], for [who].
1. When these people have this problem, what do they usually pay for today to solve it? Please search the web for 3 to 5 things to compare (books, online classes, resource packs, groups, one-on-one services all count). For each one, give: the name, who it is for, the price, and the source link.
2. Only list prices you actually found on a web page. If you can't find one, write "not found". Do not guess.
3. Then tell me: what does my small product give that they don't, and what does it give less of?
```
**Click the links and check the prices.** Use trick A from Quick Start Lesson 5 (check the source): open at least two of the sources, find that price on the page, and see if the thing is still for sale and if that is the price where you live. If it doesn't match, ask Claude to search again.
Then set a **test price** yourself:
- Where you give **less** than the things you compared, price a bit lower. Where you give **more** (for example, you answer questions one-on-one), you don't have to price lower.
- Your first price is a test, not a life sentence. Sell to 5 people first, listen to what they say, then adjust.
- Don't prop up the price with "guaranteed," "you'll surely learn it," or "it always works." Your price stands on what you give, not on promises.
<!-- page: A one-page small business plan -->
**Write what you decided on one page.** Still in the same chat, say:
```
Please turn what we just decided into a "one-page small business plan." No more than one page, in plain words:
1. Who I sell to: [one sentence]
2. Their problem: [one sentence]
3. My small product: its name, what is in it, how I deliver it, and how soon they can use it;
4. Test price: how much, and why (name the things a buyer will compare it with, with the source links I checked);
5. Where my first 5 buyers come from: start with the first person who tried my work, and the people they know;
6. The three things I will do this month, one sentence each.
Use only the facts I gave you. Do not make anything up. Do not promise results. When you finish, check every sentence, and list anything I did not say and any promised results, then delete them.
```
Check once more with trick C from Quick Start Lesson 5 (check whether AI made things up): are there any numbers, titles, or "guarantees" it invented for you?
**Save it in the project.** Go back to the "My Website" project page. Next to **Context**, click **+** and choose **Add text content**. For Title, write "My Small Business Plan." Paste your one page into Content, and click **Add Content**. Later lessons use it for your video script and your payment button.
<!-- page: Ask one real person -->
**Take your one page and ask one real person.** Best is someone from the group you want to help. The person who tried your work in Quick Start Lesson 10 is a great choice. Don't ask "Do you think it's good?" Everyone will politely say yes. Ask this:
> "If you could buy it right now, would you pay [price] for [small product]? If not, what's missing?"
Write down their exact words. If they say "yes," write down their name, and tell them first when you start taking payments in Lesson 6. If they say "no," the reason they give is what you need to change. Update your one page once, and save it in the project again (click this item in Context and replace it with the new text) [to verify: the name of the button for editing an existing item in a project].